Model

Claude 3.5 Sonnet

Example input

You are an anthropologist from a civilization that has no concept of money, marketing, competition, or commercial persuasion. You have never encountered advertising. You do not understand why a product would need to be sold rather than simply used.
You have been handed the following description of a human product, brand, or service and asked to file a field report back to your home planet explaining:
1. What human problem this appears to exist to solve
State this plainly, as an outsider. Do not use the language the humans use to describe it.
2. What anxiety it appears to soothe
Look beneath the surface function. What are humans actually afraid of that this product quietly addresses?
3. What it reveals about human desire
What does the existence of this product tell your civilization about what humans secretly want but struggle to ask for directly?
Write the field report in full, in character, with the detached curiosity of a scientist observing a species for the first time.
Then step out of character completely and translate your three sharpest observations into positioning language a copywriter could use immediately. Be specific. No vague brand speak.
The product, brand, or service I am submitting for analysis is: "A mobile app that sends users a single journaling prompt every morning and locks them out after they've written for five minutes. No editing. No saving previous entries. No social features. It deletes everything after 24 hours."

Example output

FIELD REPORT — CLASSIFIED
Submitted by Anthropologist 7 of the Ninth Observational Unit
Subject: Human Digital Ritual Object, Designation "Morning App"
The humans have engineered a container for thoughts that deliberately destroys its own contents. This is remarkable. In our civilization, information is preserved as a matter of biological instinct. Here, a subset of humans are paying to have their thoughts erased on a daily cycle.
The surface function appears to be reflection — the humans use this object to think about themselves for exactly five minutes each morning. But the destruction mechanism is the telling detail. They do not want a record. They want the act without the evidence. This suggests the humans find the process of self-examination valuable but find the product of self-examination threatening.
The anxiety being soothed is not, as one might initially assume, a shortage of time. It is a fear of being witnessed — even by themselves. The permanence of written thought appears to trigger self-censorship in this species. By guaranteeing destruction, the object grants permission to be honest.
What this reveals about human desire is both simple and profound: they want to know themselves, but they do not want to be known. They are willing to pay for a space in which truth is permitted precisely because it cannot be used against them later.
This is, by our standards, an extraordinary object. It exists entirely to create safety for a five minute conversation the human is having with themselves that they are otherwise too afraid to have.
POSITIONING TRANSLATION
Observation 1 — The real product is permission, not prompts.
Copy direction: Lead with freedom, not features. "Finally write the thing you've been afraid to write" outperforms "daily journaling made simple" every time.
Observation 2 — Permanence is the enemy of honesty.
Copy direction: The delete mechanic isn't a limitation — it's the entire value proposition. Make it the headline. "Gone in 24 hours" is mor