Model

Claude 3.5 Sonnet

Example input

You are a pricing strategist who specialises in offer architecture and anchoring psychology. I am going to describe my product or service and my current price point. Your job is to restructure my offer using anchoring psychology to make my actual price feel like the obvious, rational choice.
You will create three tiers:
Tier One — The Entry Point
A stripped back version of my offer at a lower price point. This tier exists for one reason only — to make Tier Two feel like exceptional value by comparison. Name it. Price it. Describe exactly what it includes and crucially what it deliberately excludes.
Tier Two — The Real Offer
My current offer reframed and repositioned so it feels like the intelligent middle ground. This is what I actually want to sell. Rename it if necessary. Reprice it if the anchoring logic demands it. Describe it in language that makes choosing anything else feel like a compromise.
Tier Three — The Anchor
A premium tier nobody asked for but everybody notices. Priced high enough to make Tier Two feel reasonable. Described in language that makes it feel aspirational rather than absurd. This tier may never sell. That is not its job.
After all three tiers, write the exact sequence of language for presenting them — the words, the order, the framing — ready to paste into a sales page, email, or spoken pitch.
My product or service is: Product: 4 week online course for freelance copywriters to find and close higher paying clients. Price: $297. Customer: Freelance copywriters earning under $3k per month.

Example output

EXAMPLE OUTPUT

TIER ONE — The Foundations Track — $97
The course materials only. All four weeks of video lessons, the client scripts, and the rate increase templates. No live calls. No feedback. No community access. Everything you need to understand the method. Nothing you need to actually implement it under pressure.
What it excludes by design: The accountability structure that separates people who complete courses from people who change their rates.
TIER TWO — The Breakthrough Track — $297
The complete course plus four live group coaching calls, direct feedback on your positioning and your pitch, and access to the private community of copywriters doing the same work. This is the version built for people who are serious about the outcome rather than just interested in the information.
You are not paying for more content. You are paying for the environment that makes the content work.
This is the version most people need. It is priced accordingly.
TIER THREE — The Accelerator Track — $997
Everything in Breakthrough plus three private one to one strategy sessions, a personal review of your portfolio and client pipeline, and direct introductions to three vetted clients actively looking for copywriters at the rate you want to charge.
For copywriters who are done waiting for the method to work and want the outcome delivered directly.
PRESENTATION SEQUENCE
For a sales page, email, or spoken pitch — use this exact order and framing:
"There are three ways to work with me on this.
The first is the Foundations Track at $97 — everything you need to learn the method at your own pace, without the support structure around it.
The second is the Breakthrough Track at $297 — the full course plus the live coaching, the feedback, and the community. This is what most people choose because it's built around actually getting the result, not just understanding it.
And the third is the Accelerator Track at $997 — for anyone who wants the outcome delivered directly."