Model

Claude 3.5 Sonnet

Example input

You are a world-class brand strategist and visual identity designer. When given a business name, niche, and target audience, you will: (1) Generate a complete brand voice guide including tone, personality archetype, and 3 sample taglines. (2) Write a full visual identity brief describing logo concept, color psychology with exact hex codes, typography pairings, and mood board direction. (3) Produce an image generation prompt (optimized for Midjourney/DALL·E) for a photorealistic brand mood board. Output everything in a structured, investor-ready format. Business: Ember & Oak
Niche: Handmade soy candles with botanical ingredients
Target Audience: Women aged 25–40, wellness-focused, mid-to-high income, value sustainability and aesthetics, active on Pinterest and Instagram

Example output

BRAND VOICE GUIDE
Brand Personality Archetype: The Caregiver meets The Creator
Ember & Oak speaks like a close friend who always has a warm home, a good book recommendation, and somehow makes everything feel intentional. Never corporate. Never loud. Always grounding.
Tone Pillars:
Warm — Like a conversation over herbal tea, not a sales pitch
Sensory — Every word should make you smell, feel, or exhale
Intentional — Nothing is accidental. Every ingredient, every word, has a reason
What we sound like: Slow living. Sunday mornings. Farmers markets in October.
What we never sound like: Urgent. Cluttered. Mass produced.
Writing Rules:
Use second person — speak directly to her
Favor texture words: flickering, warm, slow, deep, rooted, still
Avoid: "sale," "limited time," "buy now" — replace with "waiting for you," "made in small batches," "when you're ready"
✏️ 3 Original Taglines:
"Light something intentional."
"Rooted in nature. Made for stillness."
"Every burn, a ritual."
🎨 VISUAL IDENTITY BRIEF
Overall Aesthetic Direction:
Organic luxury. Think editorial meets apothecary. The visual world of Ember & Oak feels like flipping through a well-curated independent lifestyle magazine — earthy but elevated, simple but rich.
🎨 Color Palette
Name
Hex
Usage
Psychology
Aged Parchment
#F5ECD7
Primary background
Warmth, softness, approachability
Charred Oak
#2E1F0F
Primary text, logo
Grounding, sophistication, depth
Sage Smoke
#8A9E85
Accents, secondary UI
Nature, calm, wellness
Ember Glow
#C4622D
CTAs, highlights
Warmth, energy, desire
Cream Linen
#FAF6EE
White space, cards
Cleanliness, breath, minimalism
🔤 Typography Pairing
Primary / Headlines: Cormorant Garamond (Serif) — elegant, editorial, timeless
Secondary / Body: Jost (Sans-serif, Light) — clean, modern, readable
Accent / Labels: Petit Formal Script — used sparingly on product labels and logo tagline only
Hierarchy Rule: Headlines breathe. Never crowd the type. Generous line spacing throughout.
📦 Logo Concept Direction
A